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ESSENTIAL TIPS FOR GETTING STARTED WITH AMP

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AMP is a framework for writing mobile web pages, which consists of three main parts: AMP HTML that slightly differs from standard HTML. For more details, check AMP Project’s list of required mark-up that your AMP HTML page must...

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GOOGLE AMP: THE ACCELERATED FUTURE OF MOBILE WEBSITES

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In today's fast-paced world, the ideal mobile experience is when pages always load correctly for the first time, browsing the Web doesn't drain the battery and monthly data limits, and the content is free from mobile-hostile ad...

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Tried and True in Red, White and Blue

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This summer we’ve seen an uptick in brands giving their packaging a patriotic makeover. With Fourth of July and the Copa Games setting the stage for the Olympic games, there’s been an influx of red, white and blue on packages a...

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Slow Web Speed? Speed It Up In 4 Simple Steps.

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Don't let slow web speed happen to you. American consumers are notoriously fickle and bounce within seconds of hitting a blank screen. Which if your website is the first point of contact with the public, could negatively affect...

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Is Slow Website Performance Killing Your Brand?

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What do you do when you land on a slow website that takes ages to load? Most likely, you leave it almost immediately. Consider this: websites are often the first thing that connects your brand with customers. They won't hang a...

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Our Next Level Summer Team Meeting

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Remember summer camp? Things were hot. But it’s ok because you learned how to make lanyards and bonded with your capture the flag teammates. That’s kind of what XenoPsi’s annual summer team meeting is like. Except instead of la...

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Real Talk On Real Benefits With Fox Business & XenoPsi

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At XenoPsi we do things we believe in – and there’s nothing we believe in more than our team. With integrity at your core, it doesn’t take long for others to follow suit. Fox Business recently spotlighted XenoPsi’s unique, emp...

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XenoPsi Makes Creating A Facebook Messenger Bot Easy

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Messenger bots are no longer a fad, they’re a staple in many brand’s social media plans. And while some are elaborate, like ordering pizza with an Emoji or GIF powered searches, their convenience means even the simplest bots ca...

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7 Things All Good Leaders Never Do

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Ten years ago Salman Javed began programming small websites at XenoPsi. Countless hours and successes later, Salman leads a team of 18 on a number of complex projects as our Director of Programming. It’s safe to say that over...

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XenoPsi Drafted A Report On Beer. The Industry Noticed.

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When beer goes mobile, Beer Business Daily, Beverage Dynamics and Brewbound know to go to XenoPsi. All three industry heavyweights recently pored over our latest study, “At-Shelf Decision Making in the Beer Industry.” Get all t...

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XenoPsi Taps Into Beer Purchase Behavior At-Shelf

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When it comes to mobile, we think in shades of… amber. In a new, nation-wide consumer report XenoPsi reveals exciting information on mobile technology’s influence on the beer shopping experience. Beer Business Daily took notice...

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Bots Are Taking Over

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Bots are quickly taking over as the preferred way for brands to communicate with consumers on mobile. A paradigm shift is underway: Soon brand-created apps will be a thing of the past, and messaging via chatbots will be the onl...

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How To Navigate A Multicultural Office

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We go where the talent is. Which means our employees are worldwide. And while navigating office interactions can get tricky no matter what culture you’re from, we’re excited Reuters included us in their depiction of effective m...

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Track Everything Part 1: Video Analytics

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It’s not a secret that Google's Universal Analytics is a great way to track page views. For small websites it’s usually enough to just copy the Google Analytics code into a website header or footer. Then Google takes care of al...

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Returning to Our Roots

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The name XenoPsi has its roots in Greek. While Xeno is a prefix that typically means to be outsider or alien, an alternate meaning roughly translates to “the wonderment or discovery of.” Psi is a suffix that translates to “the...

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Check Out Our New Diggs

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We don’t usually like to show off, but our new NYC office is pretty amazing. So we’re going to. Just a little bit. To get where we are it took: 78 windows Plants from 4 Continents 1,114 square inches of screens 23,241 feet of...

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3 Things Our Summer Summit Taught Us

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During the first week of June the XenoPsi distributed team flew in from all over the world to spend a week with the NYC team in our main office. We came together for a week of hard work, knowledge sharing, embarrassing icebreak...

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5 Resources for Aspiring Marketers

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In a world where the next big thing changes daily, and anything over 140 characters is too long it’s harder than ever to keep up with the latest trends in marketing. At XenoPsi, we pride ourselves on knowing what’s happening ri...

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We <3 Science: XenoPsi Supports Super Science Saturday

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Last weekend we supported the 27th annual Super Science Saturday, an event celebrating the science and technology in our daily lives. Super Science Saturday is a non-competitive event designed so that students of all ages can s...

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This Month in Marketing: February

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XenoPsi’s thinking and strategy is the engine behind our work. One of the core values XenoPsi strives to uphold is constant improvement. We should always be doing better than we did before. We are constantly looking to identify...

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