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Our Take: This Week in the News

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Lemonade Justice and Pizza Pavement Finding the perfect intersection between life events and messaging is always the dream, so the strategy department has been admiring some top-notch cause marketing this week. In a double wham...

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What the Team Is Reading This Week

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Targeting and Metric Shifts in Media In the media department we’ve been monitoring developments as the targeting landscape continues to evolve in TV and podcasting. With some pushback from the ne...

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Easy Ways to Embrace Open Communication

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Think back to the last time you experienced a total communication meltdown. Regardless of which party was in the right, it’s likely that defenses were up, blame was cast, and productivity came to a standstill. Not fun. Unfortun...

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OUR HOLIDAY WISH: PEACE, LOVE AND MISTLETOE FOR ALL

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When we got together to brainstorm our annual holiday card, we reflected on the tumultuous times in which we live. It seems that our world has never been more divided. We knew we wanted to send an inspiring message to all - a m...

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8 Programming Best Practices for HTML Emails

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Emails are a great consumer touch point for brands. They’re cost-effective, have wide reach, and according to our research at least 90% of consumers check their email everyday. But programing HTML emails can sometimes be a dif...

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