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The True Open concept

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Best practices for office design and functionality are always evolving, even as companies continue to replace physical space with digital working environments. In 2017, nearly 70% of offices had some variation of an open floor...

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Our Take: This Week in the News

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Facebook Upgrades Video Monitoring Video advertising on Facebook remains one of the most important delivery vectors for many digital campaigns, so we were thrilled to see that the company has taken marketer feedback into consid...

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Our Take: This Week in the News

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Instagram’s Meme Verticals The Social team loved this exploration of the revenue-generation boom for meme accounts on Instagram. Though we disagree with the idea that memes are likely to become a more powerful marketing tool th...

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Our Take: This Week in the News

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Influencers Diversify In internet years, social marketing has begun to reach middle age, so it’s been interesting to see how the oldest big name influencers are reacting as they graduate into the next stage of their careers. Fo...

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Our Take: This Week in the News

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Prioritizing the Year in Social With the summer nearly halfway through, we think it’s a good time to take stock of the social landscape and how it’s evolved into 2018. Accordingly, the team has been appreciating the discussion...

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Our Take: This Week in the News

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Is the D2C Facebook Ad Market at Capacity? We’ve known the bidding wars for Facebook’s direct market segments were getting intense, and the most recent reports show things have hit critical mass this spring. Like many others in...

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Our Take: This Week in the News

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Lemonade Justice and Pizza Pavement Finding the perfect intersection between life events and messaging is always the dream, so the strategy department has been admiring some top-notch cause marketing this week. In a double wham...

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What the Team Is Reading This Week

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Targeting and Metric Shifts in Media In the media department we’ve been monitoring developments as the targeting landscape continues to evolve in TV and podcasting. With some pushback from the ne...

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Easy Ways to Embrace Open Communication

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Think back to the last time you experienced a total communication meltdown. Regardless of which party was in the right, it’s likely that defenses were up, blame was cast, and productivity came to a standstill. Not fun. Unfortun...

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OUR HOLIDAY WISH: PEACE, LOVE AND MISTLETOE FOR ALL

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When we got together to brainstorm our annual holiday card, we reflected on the tumultuous times in which we live. It seems that our world has never been more divided. We knew we wanted to send an inspiring message to all - a m...

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8 Programming Best Practices for HTML Emails

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Emails are a great consumer touch point for brands. They’re cost-effective, have wide reach, and according to our research at least 90% of consumers check their email everyday. But programing HTML emails can sometimes be a dif...

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