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Our Take: This Week in the News

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The Influencers of Homeroom The universe of influencers has been a hot topic around the office lately, so we loved this write-up about brands using non-celeb high schoolers to boost messaging. Along with making it easier to ver...

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Our Take: This Week in the News

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Google+ Gives up the Ghost Just in time for the start of the Halloween season, Google announced that G+ will soon be haunting our memories of social media platforms gone by. After failing to notify users of a major security bre...

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Our Take: This Week in the News

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The Jim Beam Demo Revolution We know how hard it can be for a brand to shake up its core demographic, so we were incredibly impressed by the results of the Jim Beam Distillery’s campaign to reverse its decline in the bourbon ma...

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Our Take: This Week in the News

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Facebook Cuts the Third-Party Pipeline The Media team has been closely following the fallout from Facebook’s election disasters. In its most recent attempt to combat the misuse of third-party data, the platform officially annou...

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Our Take: This Week in the News

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YouTube Goes Vertical The Social team has been closely following the vertical ads trend as it spreads throughout the marketing landscape—most recently in the YouTube app. Though it seems like a relatively small change, we kno...

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The 2018 D2C Market Outlook: Full Speed Ahead

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The rebirth of direct-to-consumer selling has been bubbling away for so long that top startups like Warby Parker have had time to become sector legends in their own right. However, retail analysts say the model is about to “lev...

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Our Take: This Week in the News

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Is Facebook Losing Its Next Generation? The biggest story for social marketers in recent weeks has been the latest Pew report that revealed nearly half of users 18-29 said they’ve deleted the Facebook app during the last year....

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Our Take: This Week in the News

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Facebook Shuffles the Advertising Deck With a string of changes to the newsfeed and related advertising concerns over the last year, we know there’s been a lot of uncertainty about how to optimize marketing activity on Facebook...

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Our Take: This Week in the News

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Audio Streaming Wars Accelerate The Accounts team has been keeping a close eye on the latest forecasts for the streaming wars between Pandora and Spotify. Though Pandora has been at the top of the heap for most of its existence...

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The True Open concept

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Best practices for office design and functionality are always evolving, even as companies continue to replace physical space with digital working environments. In 2017, nearly 70% of offices had some variation of an open floor...

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Our Take: This Week in the News

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Facebook Upgrades Video Monitoring Video advertising on Facebook remains one of the most important delivery vectors for many digital campaigns, so we were thrilled to see that the company has taken marketer feedback into consid...

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Our Take: This Week in the News

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Instagram’s Meme Verticals The Social team loved this exploration of the revenue-generation boom for meme accounts on Instagram. Though we disagree with the idea that memes are likely to become a more powerful marketing tool th...

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Our Take: This Week in the News

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Influencers Diversify In internet years, social marketing has begun to reach middle age, so it’s been interesting to see how the oldest big name influencers are reacting as they graduate into the next stage of their careers. Fo...

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Our Take: This Week in the News

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Prioritizing the Year in Social With the summer nearly halfway through, we think it’s a good time to take stock of the social landscape and how it’s evolved into 2018. Accordingly, the team has been appreciating the discussion...

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Our Take: This Week in the News

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Is the D2C Facebook Ad Market at Capacity? We’ve known the bidding wars for Facebook’s direct market segments were getting intense, and the most recent reports show things have hit critical mass this spring. Like many others in...

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Our Take: This Week in the News

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Lemonade Justice and Pizza Pavement Finding the perfect intersection between life events and messaging is always the dream, so the strategy department has been admiring some top-notch cause marketing this week. In a double wham...

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What the Team Is Reading This Week

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Targeting and Metric Shifts in Media In the media department we’ve been monitoring developments as the targeting landscape continues to evolve in TV and podcasting. With some pushback from the ne...

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Easy Ways to Embrace Open Communication

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Think back to the last time you experienced a total communication meltdown. Regardless of which party was in the right, it’s likely that defenses were up, blame was cast, and productivity came to a standstill. Not fun. Unfortun...

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OUR HOLIDAY WISH: PEACE, LOVE AND MISTLETOE FOR ALL

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When we got together to brainstorm our annual holiday card, we reflected on the tumultuous times in which we live. It seems that our world has never been more divided. We knew we wanted to send an inspiring message to all - a m...

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8 Programming Best Practices for HTML Emails

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Emails are a great consumer touch point for brands. They’re cost-effective, have wide reach, and according to our research at least 90% of consumers check their email everyday. But programing HTML emails can sometimes be a dif...

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