Magic in the Movement: 4 Simple Steps to Creating a Cinemagraph

creative Posted on Aug 17, 2015

A cinemagraph is technically just a GIF, but aesthetically, the cinemagraph, when executed in the right way, can offer much more depth than a purely static or moving image. It is a moment, both with and without time.

Cinemagraph stands for part cinema (moving image) and part photograph (static image). While part of the image moves in a subtle, seamless loop the rest of the image stays still. The magic in utilizing this old format is that each image has all the visual punch and immediacy of video without the barrier to entry of the play button. This merging of static and moving image creates a haunting effect that can spark interest and deeper investigation by the viewer.

In this video tutorial we’ll walk you through 4 simple steps to capturing, editing and exporting a cinemagraph in Photoshop and After Effects.