Our AdWeek Guest Post: Making Media ‘Work’ for Social

strategy Posted on Jul 07, 2016

For agencies, what was once ‘Social Media’ should now be ‘Social And Media.’ Why? Check out the answer in our AdWeek Social Times article: “Why Social Media Strategists and Media Buyers Need to Be Partners".

Our president MichaelAaron Flicker shows how the adoption of paid social media reach should affect the relationship between social media strategists and media buyers, and four ways agencies can use paid social to deliver the best results for their clients.