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Our Take: This Week in the News

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The Influencers of Homeroom The universe of influencers has been a hot topic around the office lately, so we loved this write-up about brands using non...

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Our Take: This Week in the News

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Google+ Gives up the Ghost Just in time for the start of the Halloween season, Google announced that G+ will soon be haunting our memories of social me...

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Our Take: This Week in the News

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The Jim Beam Demo Revolution We know how hard it can be for a brand to shake up its core demographic, so we were incredibly impressed by the results of...

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Our Take: This Week in the News

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Facebook Cuts the Third-Party Pipeline The Media team has been closely following the fallout from Facebook’s election disasters. In its most recent att...

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Our Take: This Week in the News

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YouTube Goes Vertical The Social team has been closely following the vertical ads trend as it spreads throughout the marketing landscape—most recently...

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Our Take: This Week in the News

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Is Facebook Losing Its Next Generation? The biggest story for social marketers in recent weeks has been the latest Pew report that revealed nearly half...

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Our Take: This Week in the News

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Facebook Shuffles the Advertising Deck With a string of changes to the newsfeed and related advertising concerns over the last year, we know there’s be...

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Our Take: This Week in the News

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Audio Streaming Wars Accelerate The Accounts team has been keeping a close eye on the latest forecasts for the streaming wars between Pandora and Spoti...

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The True Open concept

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Best practices for office design and functionality are always evolving, even as companies continue to replace physical space with digital working envir...

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Our Take: This Week in the News

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Facebook Upgrades Video Monitoring Video advertising on Facebook remains one of the most important delivery vectors for many digital campaigns, so we w...

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Our Take: This Week in the News

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Instagram’s Meme Verticals The Social team loved this exploration of the revenue-generation boom for meme accounts on Instagram. Though we disagree wit...

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Our Take: This Week in the News

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Influencers Diversify In internet years, social marketing has begun to reach middle age, so it’s been interesting to see how the oldest big name influe...

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Our Take: This Week in the News

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Finding Authenticity With Social Video With the rollout of IGTV and Facebook’s Video Creation Kit, the Social team has spent a lot of time thinking abo...

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Our Take: This Week in the News

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Prioritizing the Year in Social With the summer nearly halfway through, we think it’s a good time to take stock of the social landscape and how it’s ev...

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Our Take: This Week in the News

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Is the D2C Facebook Ad Market at Capacity? We’ve known the bidding wars for Facebook’s direct market segments were getting intense, and the most recent...

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Our Take: This Week in the News

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Lemonade Justice and Pizza Pavement Finding the perfect intersection between life events and messaging is always the dream, so the strategy department...

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Our Next Level Summer Team Meeting

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Remember summer camp? Things were hot. But it’s ok because you learned how to make lanyards and bonded with your capture the flag teammates. That’s kin...

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7 Things All Good Leaders Never Do

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Ten years ago Salman Javed began programming small websites at XenoPsi. Countless hours and successes later, Salman leads a team of 18 on a number of c...

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Returning to Our Roots

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The name XenoPsi has its roots in Greek. While Xeno is a prefix that typically means to be outsider or alien, an alternate meaning roughly translates...

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Check Out Our New Diggs

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We don’t usually like to show off, but our new NYC office is pretty amazing. So we’re going to. Just a little bit. To get where we are it took: 78 win...

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