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Our Take: This Week in the News

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Lemonade Justice and Pizza Pavement Finding the perfect intersection between life events and messaging is always the dream, so the strategy department has been admiring some top-notch cause marketing this...

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What the Team Is Reading This Week

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Targeting and Metric Shifts in Media In the media department we’ve been monitoring developments as the targeting landscape continues to evolve in TV and podcasting. With some pushback from...

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Bots Are Taking Over

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Bots are quickly taking over as the preferred way for brands to communicate with consumers on mobile. A paradigm shift is underway: Soon brand-created apps will be a thing of...

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Returning to Our Roots

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The name XenoPsi has its roots in Greek. While Xeno is a prefix that typically means to be outsider or alien, an alternate meaning roughly translates to “the wonderment or...

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