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Our Take: This Week in the News

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Thanksgiving Goes Digital With Alexa Butterball’s ingenious 24-hour turkey hotline has made reliable headlines during every Thanksgiving since its launch. Still, we think it’ll probably see one of...

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Our Take: This Week in the News

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Breaking Down the Millennial TV Gap This week the office has been chatting about attention-grabbing video content, so we loved this reminder that the “youth gap” for TV viewership isn’...

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Our Take: This Week in the News

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The Influencers of Homeroom The universe of influencers has been a hot topic around the office lately, so we loved this write-up about brands using non-celeb high schoolers to boost...

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Our Take: This Week in the News

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Facebook Cuts the Third-Party Pipeline The Media team has been closely following the fallout from Facebook’s election disasters. In its most recent attempt to combat the misuse of third-party...

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Our Take: This Week in the News

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YouTube Goes Vertical The Social team has been closely following the vertical ads trend as it spreads throughout the marketing landscape—most recently in the YouTube app. Though it seems...

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Our Take: This Week in the News

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Is Facebook Losing Its Next Generation? The biggest story for social marketers in recent weeks has been the latest Pew report that revealed nearly half of users 18-29 said they’...

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Our Take: This Week in the News

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Facebook Shuffles the Advertising Deck With a string of changes to the newsfeed and related advertising concerns over the last year, we know there’s been a lot of uncertainty...

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Our Take: This Week in the News

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Audio Streaming Wars Accelerate The Accounts team has been keeping a close eye on the latest forecasts for the streaming wars between Pandora and Spotify. Though Pandora has been at...

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The True Open concept

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Best practices for office design and functionality are always evolving, even as companies continue to replace physical space with digital working environments. In 2017, nearly 70% of offices had some...

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Our Take: This Week in the News

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Facebook Upgrades Video Monitoring Video advertising on Facebook remains one of the most important delivery vectors for many digital campaigns, so we were thrilled to see that the company has...

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Our Take: This Week in the News

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Instagram’s Meme Verticals The Social team loved this exploration of the revenue-generation boom for meme accounts on Instagram. Though we disagree with the idea that memes are likely to...

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Our Take: This Week in the News

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Influencers Diversify In internet years, social marketing has begun to reach middle age, so it’s been interesting to see how the oldest big name influencers are reacting as they...

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Our Take: This Week in the News

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Is the D2C Facebook Ad Market at Capacity? We’ve known the bidding wars for Facebook’s direct market segments were getting intense, and the most recent reports show things...

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Our Take: This Week in the News

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Lemonade Justice and Pizza Pavement Finding the perfect intersection between life events and messaging is always the dream, so the strategy department has been admiring some top-notch cause marketing this...

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What the Team Is Reading This Week

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Targeting and Metric Shifts in Media In the media department we’ve been monitoring developments as the targeting landscape continues to evolve in TV and podcasting. With some pushback from...

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Bots Are Taking Over

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Bots are quickly taking over as the preferred way for brands to communicate with consumers on mobile. A paradigm shift is underway: Soon brand-created apps will be a thing of...

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